The Participation of Puppeteer in using Social Media ICT ( ) to Promote Wayang Kulit (the shadow puppet)

Untari, Rustina and Sanjaya, Ridwan and Rahardjo, Tjahjono (2015) The Participation of Puppeteer in using Social Media ICT ( ) to Promote Wayang Kulit (the shadow puppet). In: the ASEAN Forum on ICT for Sustainable Rural Development and Knowledge Cross-Fertilization 2015 (ASEAN-ICT4SRD 2015), 25-27 May 2015, Kuala Lumpur.

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Abstract – Wayang kulit (shadow puppet) is one of Indonesian traditional arts. They grew in rural area since last century. Shadow puppets used to entertain the rural community for example at the time of harvest celebrations, early planting, “clean village”, marriage, coronation of the king, the anniversary of the village, and so forth. Since 2003 UNESCO has declared Wayang Indonesia (Indonesian wayang puppet theater) as a Masterpiece of the Oral and Intangible Heritage of Humanity. The times causing puppet life is threatened, many Indonesian youths do not like or do not even know puppet anymore. The conservation and development of shadow puppets are not allowed to undermine the authenticity of the heritage of the culture (UNESCO, 2003). For the solution we propose to promote this creative industry to be more recognized by the public (Indonesia or global). We have created a social media ICT ( ) as a medium of communication, promoting and marketing the shadow puppets. The question is how can the entrepreneurs of puppet show can participate in This paper describes the results of our research using action research methods to obtain participation of puppeteer (puppet master) as the main entrepreneur in business activities shadow puppets. The first step of our research was conducting FGD with stakeholders in Indonesian shadow puppet art. Given that ICT is a new medium of the show which is more traditional in nature, then the method to obtain the participation is by training. Young puppeteer was selected to be trained. They have raw capital in ICT social media. For example they have account in facebook, twitter etc. Training is done in several stages and was followed by mentoring, during the process we make observations. The results of our analysis show that the child master puppet is able to be trained and able to participate in social media using ICT ( ). Although there are some constrains, We confidence that in the long run this child puppeteers will make works and on the other hand shadow puppets will also receive benefits while still popular therefore wayang kulit will sustain ever and ever. Keyword: creative industry, entrepreneur, participation in ICT, social media ICT

Item Type: Conference or Workshop Item (Paper)
Subjects: 600 Technology (Applied sciences) > 650 Management
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Ms Rustina Untari
Date Deposited: 27 Feb 2019 02:55
Last Modified: 27 Feb 2019 04:06

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