THE ROLE OF STRONG BRAND AS INTERVENING VARIABLE OF INFLUENCE OF CONSUMER DECISION MAKING TOWARD BRAND LOYALTY OF SNACK PRODUCT Case of Young Students Consumer at Grobogan Regency, Central Java, Indonesia

SUCIARTO, SENTOT and WIDYANTO, . and ADHIANI, BUDI THE ROLE OF STRONG BRAND AS INTERVENING VARIABLE OF INFLUENCE OF CONSUMER DECISION MAKING TOWARD BRAND LOYALTY OF SNACK PRODUCT Case of Young Students Consumer at Grobogan Regency, Central Java, Indonesia. In: Presented at 10th International Conference of ICEBSS,, 9 December 2018, Selangor, Kualalumpur.

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Item Type: Conference or Workshop Item (Speech)
Subjects: > 650 Management > 658 Management > Marketing Management
Divisions: Faculty of Economics and Business > Department of Management
Depositing User: Mrs Rikarda Ratih
Date Deposited: 30 Jan 2019 09:13
Last Modified: 30 Jan 2019 09:24
URI: http://repository.unika.ac.id/id/eprint/17830

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