PENGARUH MINAT BISNIS, COMPUTER KNOWLEDGE, COMPUTER ATTITUDE DAN COMPUTER SELF EFFICACY TERHADAP MINAT BERBISNIS ON LINE PADA MAHASISWA EKONOMI DAN BISNIS UNIVERSITAS KATOLIK SOEGIJAPRANATA

Prabandari, Sekar Ayu (2018) PENGARUH MINAT BISNIS, COMPUTER KNOWLEDGE, COMPUTER ATTITUDE DAN COMPUTER SELF EFFICACY TERHADAP MINAT BERBISNIS ON LINE PADA MAHASISWA EKONOMI DAN BISNIS UNIVERSITAS KATOLIK SOEGIJAPRANATA. Other thesis, Unika Soegijapranata Semarang.

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Abstract

The rapid development of informatic technology in the digital age has changed the business that was traditional business towards an online business. The change requires that students not only have academic ability, but they must have the ability of entrepreneurship (business) that is relevant to the development in this era. The business can be done by students when they have an interest in online business. Various factors are predicted to be the determinant of the growth of online business interests including business interests, computer knowledge, computer attitude and computer self efficacy. Therefore, this study will empirically test the influence of these four factors on online business interests. The research population is students in Economics and Business Faculty of Unika Soegijapranata Semarang, with 350 students spread over three courses: accounting, management and taxation as sample. Data were obtained through questionnaire and analyzed by using multiple regression. The result found that business interest, computer knowledge, computer attitude and computer self efficacy partially or simultaneously affect the interest of online business. Keyword : business interest, computer knowledge, computer attitude, computer self efficacy, online business interest

Item Type: Thesis (Other)
Subjects: > 650 Management > Business Performance > Business plan
Divisions: Faculty of Economics and Business > Department of Accounting
Depositing User: Mr Lucius Oentoeng
Date Deposited: 19 Nov 2018 04:38
Last Modified: 19 Nov 2018 04:38
URI: http://repository.unika.ac.id/id/eprint/17348

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