Comprehending Advertisement Through Jean Baudrillard's Postmodernism

Dukut, Ekawati Marhaenoy (2006) Comprehending Advertisement Through Jean Baudrillard's Postmodernism. COMPREHENDING ADVERTISEMENTS THROUGH JEAN BAUDRILLARD'S POSTMODERNISMI, 6 (1). pp. 31-45. ISSN 2502-4914

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Abstract

Nowadays people are living in a postmodern society. which is nihilistic because many things are being simulated that no one actually knows which is real. What people see on television or a magazine,for example. is regarded more real than the reality itself One ofthefactors that make a society feel more comfortable in living in a hyper-real world is because of the existence of advertisements or ads. Thus. to understand what is signified by an ad, a reader or consumer needs to ,ake in mind the theory of postmodernism laid out by Jean Baudri//ard

Item Type:	Article
Uncontrolled Keywords:	postmodernism, Jean Baudrilard. advertisements
Divisions:	Faculty of Language and Art > Department of English Literature
Depositing User:	Ms Ekawati Marhaenny Dukut
Date Deposited:	28 May 2018 03:02
Last Modified:	18 Sep 2019 04:32
URI:	http://repository.unika.ac.id/id/eprint/16082

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