The Transnational Success of Cosmopolitan Magazine

Dukut, Ekawati Marhaenny (2014) The Transnational Success of Cosmopolitan Magazine. Rubikon: Journal of Transnational American Studies, 1 (2). pp. 38-46. ISSN 2541-2248

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Studying about an American popular culture product such as the Cosmopolitan magazine for American Studies' scholars can no longer be framed in studying how it is operated within the U.S.only. Instead, a look at how it is being transferred across nation's borders and how it is regulated in other nations become a concern also to scholars. Time and space is no longer a border for a world that is transnational, so global values that are being sold in the magazine's advertisements are being made continually popular by inserting local ideas. how has Cosmopolitan successfully achieved its globality? The following article discusses on the transnational culture that Cosmopolitan and its magazine advertisement brings and how it has taken in the local to support the global.

Item Type: Article
Subjects: 800 Literature > 810 American literature in English > 814 American essays in English
Divisions: Faculty of Language and Art
Depositing User: Ms Ekawati Marhaenny Dukut
Date Deposited: 20 Mar 2018 04:37
Last Modified: 18 Sep 2019 04:24

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