ELIYANA, - (2000) ANALISIS SIKAP MAHASISWA FAKULTAS EKONOMI MANAJEMEN UNIVERSITAS KATOLIK SOEGIJAPRANATA SEMARANG TERHADAP IKLAN TV SHAMPOO CLEAR. Other thesis, Fakultas Ekonomi Universitas Katolik Soegijapranata.
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Abstract
Perusahaan dalam menjalankan kegiatan usahanya mempunyai tujuan dan sasaran. Untuk mencapai tujuan dan sasaran, perusahaan harus menyusun strategi di bidang pemasaran. Pemasaran mencakup usaha pemasaran yang dimulai dengan mengidentifikasi kebutuhan konsumen, menentukan harga, menentukan cara promosi dan cara penyaluran produk tersebut.
| Item Type: | Thesis (Other) |
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| Subjects: | 600 Technology (Applied sciences) > 650 Management > 658 Management > Marketing Management |
| Divisions: | Faculty of Economics and Business > Department of Accounting |
| Depositing User: | Mrs Christiana Sundari |
| Date Deposited: | 28 Apr 2017 04:25 |
| Last Modified: | 28 Apr 2017 04:25 |
| URI: | http://repository.unika.ac.id/id/eprint/13852 |
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