POND’S COSMETIC ADVERTISEMENT: A REPRESENTATION OF WOMEN’S BEAUTY

WIDYADINDA, NABELLA (2016) POND’S COSMETIC ADVERTISEMENT: A REPRESENTATION OF WOMEN’S BEAUTY. Other thesis, UNIKA SOEGIJAPRANATA.

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Abstract

Magazine is one of information sources in this modern era. It can be found everywhere such as café, waiting room, barbershop, etc. One example of information provided by media magazine is advertisement. People see the information of the products from this media by giving attention to the text and visual sign. In magazine advertisements, people might get to know the newest and famous products. This thesis studies about the representation of women’s beauty in POND’S whitening product advertisements. The purpose of this study is see how Femina magazine presents POND’S whitening beauty product in the advertisements. The outcome of analyzing the advertisements for this research with Roland Barthes’s semiotic. The research finds that POND’S whitening product popularity and attractiveness so that readers want to buy POND’S whitening beauty product. The strategies are by use of popular culture’s celebrities, special color in the visualization, and special words, phrases or sentences in the text. Key words: PONDS. Whitening, advertisement, Femina

Item Type: Thesis (Other)
Subjects: 800 Literature
800 Literature > 890 Other literatures
Divisions: Faculty of Language and Art > Department of English Literature
Depositing User: Mr Ignatius Eko Budi Setiono
Date Deposited: 30 Mar 2017 05:11
Last Modified: 30 Mar 2017 05:11
URI: http://repository.unika.ac.id/id/eprint/12928

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